Acting Director, Waste Management, Beth Goodger (L)
and former Director, Waste Management, Scott Stewart (R)
holding the prestigious SWANA Marketing Excellence Award
North American Waste Management professionals acknowledged the City of Hamilton for their efforts in the “It’s Not Your Same Old Garbage Day” communications campaign. Launched in April 2002 to signal considerable changes to the waste management system, the aggressive campaign is the recipient of a Marketing Excellence Award from the Solid Waste Association of North America. The award was handed out at SWANA’s Annual WASTECON 2003 in St. Louis, Missouri on Thursday, October 16 at the Excellence Awards Luncheon.
SWANA has been the leading professional association in the solid waste management field for over 40 years. The association serves nearly 7,000 members throughout North America, and thousands more industry professionals with conferences, certifications, publications and a large offering of technical training courses. SWANA's core functions are to educate, innovate and communicate.
“It’s an honour to be recognized amongst our peers that understand the importance of communicating with residents,” said Scott Stewart, Director of Waste Management for the City, beaming when he heard the news, “it confirms that reaching our waste diversion target of 65% by 2008 must include a relationship between our services and the residents of Hamilton. We have received a lot of positive feedback about the Waste Collection Calendars that were introduced as part of the campaign. Residents are constantly reminding us of the importance of waste diversion through their commitment to separating items at the household level. Our community outreach folks are working to make sure residents have the information necessary to make things happen.”
A Public Advisory Committee (PAC) worked for over a year between 2000 and 2001 to develop a Solid Waste Management Master Plan containing 19 strategic recommendations for a new waste management system in the city of Hamilton. The PAC determined that a far-reaching education program is essential to the success of a waste management system. The education program must:
a. Advertise the existence of our waste management system;
b. Increase awareness of the system’s benefits to the community and the environment;
c. Emphasize the necessity of widespread participation and
d. Advise and encourage participation by providing specific instructions on how to participate.