The Integrated Mobility Brand and Marketing Strategy is an initiative to create a positive brand awareness of transit and integrated mobility as attractive and competitive travel choices.
Development of the brand and marketing strategy began earlier this year and will end late 2015. The City has engaged Entro Communications to assist with this initiative.
The purpose of the Strategy is to:
- grow transit ridership
- boost participation in active transportation
- increase the use of bike and car share programs
This strategy is consistent with a range of global best practices in building user-friendly transportation systems that contribute to desirable economic, social, health and environmental outcomes.
The Brand and Marketing initiative will be implemented in several stages and provide opportunities for public input via an online survey and focus groups.
Manager, Transit Strategy and Infrastructure
Phone: 905-546-2424 Ext. 6390
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