Strategies & Actions

Food Literacy Month

Food Literacy Month Logo

Hamilton Food Literacy Network

The Hamilton Food Literacy Network is a coalition of Hamilton partners who are involved in food literacy actions – from growing food, preparing food, to providing food and nutrition education programs. The Network is open to anyone interested in capacity building, information sharing, and enhancing Hamiltonians’ ability to access community-based food literacy programs. The Network, along with Public Health Dietitians, host Hamilton Food Literacy Month to showcase food inspired events that encourage everyone to get out, connect with other people who are passionate about food, and explore our City.

Food Literacy

Food literacy includes interconnected attributes organized into five categories:

  • Food and Nutrition Knowledge about healthy eating, where food comes from, and understanding how nutrition can affect health
  • Food Skills to be able to prepare healthy and safe meals
  • Self-efficacy and Confidence to believe and apply knowledge and skills to prepare and choose healthy food choices
  • Ecological (external) factors, such as the food system, culture or socio-economic status that influence eating
  • Food Decisions that shape eating behaviour

Food Literacy Month

The Hamilton Food Strategy vision is “a city with a sustainable food system where all people at all times have economic and physical access to enough safe, nutritious food to meet their dietary needs and food preferences.” One of the four goals of the Food Strategy is to “increase food literacy to promote healthy eating and empower all residents.” Food Literacy Month celebrates and promotes our community working toward this vision and goal by providing a platform to showcase food literacy activities, events, and/or celebrations throughout the City of Hamilton.

Food Literacy Month is on from October 1st to 31st. This month-long celebration of food encourages Hamiltonians to get out, connect with other people who are passionate about food, and explore their community.

Check out the Food Literacy Event Listing below and start planning your food literacy adventure!

 

Once you've registered your event for Food Literacy Month, you should promote it! As a partner, one of the biggest ways you can help promote food literacy is by getting the word out to your network about Food Literacy Month. To help support the promotion of Food Literacy Month, the Hamilton Food Literacy Network has a NEW Facebook page @HamiltonFoodLiteracyNetwork.

We encourage you to direct your audience to the Facebook page and this Food Literacy Month page for the full list of activities, events, and celebrations for participants to explore. We encourage you to promote your events through various social media channels such as Facebook, Instagram, and Twitter and through your newsletters. For example, create a Facebook event for your Food Literacy Month activity and use online events page calendars to promote (e.g., Hamilton Spectator events page or on KX 94.7).

The following are conventional media or social media promotional ideas that can be used:

  • Share why your organization chose to be a partner. Tell your story. What does mean to you to be a partner? What does Food Literacy mean to you?
  • Highlight what your organization is doing in October for Food Literacy Month. Promote any activities, events, and celebrations associated with your organization.
  • Create Facebook events and share posts of other food activities happening around the city
  • Don’t forget to hashtag when you post about Food Literacy Month Hamilton and watch for other partner’s postings to support and share: #hammerfoodlit #foodliteracymonthhamilton #HamONT #foodislit
  • Don’t forget to use the Hamilton Food Literacy Month logo when promoting your food literacy activity or event. Download the Hamilton Food Literacy Month logo.

If you need additional content for your newsletters, blog, or website please contact us and we will work with you to develop that content. If you also have any any additional questions about messaging, social media, or other details about Food Literacy Month, please email us at [email protected]

We encourage you to capture your Food Literacy Month activity through photography. Please be sure you have the permission of the participants before taking photos of people’s faces. Download a sample photo release form.

You can also post a sign at your evetn that reads:
By taking part in this event you grant the event organizers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for fundraising, publicity or other purposes to help achieve the group’s aims. This might include (but is not limited to), the right to use them in their printed and online publicity, social media, press releases, and funding applications. If you do not wish to be photographed please inform an event organizer.

Contact us

For further information about Food Literacy Month contact:
Ruby Samra
Email [email protected]
@HamiltonFoodLiteracyNetwork