Wayfinding is defined as a series of signs, maps and graphic materials that are used to provide locational information and directions to travellers. It enables an individual to “find their way” within a geographical location by providing visual cues which are consistent throughout a complex environment.
City staff recognized that there is currently a lack of consistent and reliable wayfinding information within the City, and specifically, the Downtown core.
The wayfinding study commenced in 2014, with the goal of having operational wayfinding signage for the summer tourist season and specifically, the PanAm games in July, 2015.
The purpose of the City's wayfinding study is to provide:
- a comprehensive and dependable wayfinding program for local residents and tourists
wayfinding for a variety of travel types (pedestrians, transit users, motorists)
The priority for Phase 1 of the project is to provide directions for major City facilities within the downtown core, plus major tourist attractions in the vicinity. Read the full staff report (PDF, 1.3 MB)
Future phases of the project may contemplate the inclusion of additional City facilities.
Types of signs
The signs are designed to have an hierarchy of information from the most general at the top of the sign, to the most specific at the bottom.
Currently, the City does not have their own brand of wayfinding for motorists. The Tourism-Oriented Directional Signs (TODS) system is in place for several public and private facilities.
Tourism-Oriented Directional Signs
The supervision and delivery of these signs are handled by 2 provincial ministries:
The TODS program is operated by a third party: Canadian TODS Limited
There are 2 types of TODS Signs:
1. Large signs placed on highways
- consist of a blue background, white text, arrows, kilometres and pictographs such as icons
MTO has jurisdiction of all signs placed within provincial highways. There is an annual fee for any facility/attraction to be placed on a provincial TODS sign.
2. Signs located within the City
- a similar design to the highway signs
The TODS signs located within the City are administered by the Planning and Economic Development Department - Tourism and Culture Division. They are installed and maintained by the Public Works Department. There is an annual fee for any facility/ attraction to be placed on municipal TODS sign.
If you wish to provide comments on the sign designs or locations, contact:
Senior Landscape Architect
Phone: 905-546-2424 ext. 1219
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