Planning a Community

Bayfront Industrial Area Strategy

Draft Bayfront Industrial Area Strategy & Urban Design Guidelines

We are in Phase II of a three-phase project and we have developed a Draft Bayfront Industrial Area Strategy with an accompanying Bayfront Industrial Area Urban Design Guidelines.

We want to hear what you think

Through the month of April we will make our draft documents available in full format for public consumption and commenting before finalizing and bringing them forward to General Issues Committee and Council.

Visit to review and provide feedback.


About the study

The City of Hamilton’s Bayfront Industrial Area (the "Bayfront") is a 1,607-hectare mixed industrial area on the shore of Hamilton Harbour and adjacent to some of the city’s oldest neighbourhoods.

The Bayfront has been part of Hamilton’s industrial, economic and cultural legacy for decades, and it was here where Hamilton grew its reputation as one of Canada’s major manufacturing centres.

Today, manufacturing is still very much a part of this area; however, the City is conducting a study to guide future improvements, investments and redevelopment.

The Bayfront Strategy will contain short, medium and long-term visions and actions to position Hamilton’s oldest industrial area for a future of continuing productivity and investment. 

Bayfront Industrial Study Map Jan 2017

The Bayfront Strategy will be completed in two phases:

Phase 1: Completion of a Background and Marketing Opportunities Study associated with the Bayfront in late 2015. The report identified a series of opportunities and constraints related to the future direction of the Bayfront. It concluded that this land is best suited to remain as an industrial area in both the short and medium term, with the potential to change land use in the very long term.

Phase 2:  Develop an action plan to ensure the efficient use of the Bayfront, encourage growth and investment, and improve the environmental conditions and image of the area.

The Bayfront is Hamilton’s largest industrial area and a major revitalization opportunity. It is generally located between Hamilton Harbour to the north, Barton Street to the south, Wellington Street to the west, and Woodward Avenue to the east.

The Bayfront is designated as Employment Area in Schedule E of the Urban Hamilton Official Plan (UHOP) (PDF, 761 KB) and its role is to contribute to the expanded economic role of the City of Hamilton. 

This area is an economically productive manufacturing and steel hub. It is home to major steel producers as well as to Canada’s largest Great Lakes Port, a significant multimodal transportation hub that provides users with direct marine, rail and road connections. The dominant land uses in this area are medium and heavy industry, transportation and utilities.

Though the Bayfront is primarily intended for industrial uses, there is a large number of existing residential dwellings within and surrounding the study area.

With the changes in the steel industry and in the manufacturing landscape, the Bayfront represents a significant City-building opportunity within the broader Hamilton and Greater Toronto Area.

Timeline graphic outlining the 3 phrase of the project from start to implementation

October 2016: Bayfront Industrial Area Renewal Strategy - Phase 2 initiated.
September 2015: Bayfront Industrial Area – A Strategy for Renewal: Phase 1 Background and Market Opportunities Study (PDF, 4 MB) was completed and presented to General Issues Committee. 
Winter 2015: Bayfront Industrial Area – Phase 1 was initiated

Through a citywide public dialogue, the engagement and communications process for the Bayfront Industrial Area Strategy will contribute to the establishment of a short, medium and long-term vision for the bayfront that has a high degree of community and stakeholders support.

Public Information Centre #2
Held June 14, 2018
Provided an update on the project and encouraged feedback on the draft vision, objectives and draft scenarios.
Presentation (PDF, 5 MB) | Display panels (PDF, 5 MB) | Activity sheets (PDF, 3 MB) | Meeting minutes (PDF, 1 MB)

Public Information Centre #1
Held June 12, 2017
Introduced the project, discussed issues, opportunities and constraints for the area, and requested attendees’ input on a vision for strengthening the Bayfront Industrial Area.
Presentation (PDF, 7 MB) | Display panels (PDF, 11 MB) | Activity sheets (PDF, 15 MB) | Meeting minutes (PDF, 2 MB)

A group comprised of representatives from neighbourhood associations, non-profit organizations, and other engaged stakeholders.

Focus Group Meeting #3
Held on December 6, 2021
Review of Draft Strategy & Action Plan Highlights, and a review of the Draft Bayfront Industrial Area Urban Design Guidelines.

Focus Group Meeting #2
Held on May 24, 2018
Refined the draft vision, objectives and the draft development scenarios. Meeting minutes (PDF, 1 MB)

Focus Group Meeting #1
Held May 23, 2017
Introduced the project, discussed issues, opportunities and constraints for the area and provided input on a vision for strengthening the Bayfront Industrial Area. Meeting minutes (PDF, 787 KB)

A group comprised of large tenants, academics, Council representation, and real estate industry representatives.

Steering Committee Meeting #3
Held on December 8, 2021
Review of Draft Strategy & Action Plan Highlights, and a review of the Draft Bayfront Industrial Area Urban Design Guidelines.

Steering Committee Workshops

  • Workshop #4 – Rebranding & Partnership – August 12, 2020
    • Governance model options (Silvano Mason, Deloitte Ltd.)
    • Value creation and branding (Cornelia Le, Deloitte Ltd.)
    • BIA's in Hamilton and the emergence of Industrial BIA's in Canada (Julia Davis, City of Hamilton)
    • Scope, governance and function of Hamilton Industrial Environmental Association (Heidi Levitzky, HEIA)
  •  Workshop #3 – Economic Preparation for Climate Change – March 10, 2020
    • Urban Forest Strategy (Cathy Plosz, City of Hamilton)
    • Industrial Landscape Architecture (Mark Schollen, Schollen & Company Inc.)
    • Eco Industrial Parks (Nick Markettos, McMaster University)
  •  Workshop #2 – Creative Enhancements – February 24, 2020
    • Art in Public and Private Spaces (Ken Coit, City of Hamilton)
    • Industrial Heritage (Alissa Golden & Miranda Brunton)
    • Architecture and Design as a Catalyst for Change (Liam Brown, McCallumSather Architects Inc.)
  •  Workshop #1 – Transportation & Goods Movement – February 11, 2020
    • City of Hamilton’s Truck Route Master Plan (Omar Shams, City of Hamilton)
    • City of Hamilton’s Transportation Demand Management & Smart Commute (Rachel Johnson, City of Hamilton)
    • Future First Mile/Last Mile Autonomous and Electric Vehicle Solutions (Kristina Mlakar, CUTRIC)

Steering Committee Meeting #2
Held July 18, 2018
Refined the draft vision and objectives; reviewed conceptual development scenarios of change; and, explored the idea of an Innovative Industrial Area Campus. Meeting minutes (PDF, 3 MB).

Steering Committee Meeting #1
Held March 27, 2018
Introduced the project and identified issues and opportunities. Meeting minutes (PDF, 610 KB)

Online Youth Engagement
As this is a long-term strategy, it will be youth who will actually see the change of this area and vision come to fruition. We want your feedback to ensure that youth have a voice in shaping the future of the Bayfront Industrial Area Strategy, to obtain insights from a youth perspective, to identify youth issues and concerns, to build capacity and enhance collaboration with youth. Visit to participate. Summary Report coming soon.

PEDTalks: Creating Hamilton's Industrial Bayfront
Held May 1, 2017
Keynote speakers, Nancy B. Bouchier and Ken Cruikshank, along with city staff introduced the comprehensive work that the City has undertaken to guide future improvements, investments and redevelopment of this important employment area.

Contact us

For questions about the study or to submit a comment, contact:
Tiffany Singh, Planner
Community Planning & GIS
71 Main Street West, 5th Floor
Phone: 905-546-2424 ext. 1221
Email: [email protected]