Our brand identity
City of Hamilton logo
The City’s logo is the most recognizable element of our branding system. It identifies the City of Hamilton within the community and to the wider world. The logo should appear on all correspondence, publications, signage, vehicles and equipment.
Our logo is made up of an icon, the logo’s symbol, and a wordmark – the underscored “Hamilton” beneath the icon. Solid and traditional, our logo exemplifies the strength of character found in our dependable, upright and stable City.
The logo’s “bridge” is representative of two City landmarks – the High Level Bridge on York Boulevard and the Skyway Bridge. The High Level Bridge is reminiscent of our heritage – the proud and determined people with heart and industrial strength who built a foundation for future prosperity.
The Skyway Bridge is symbolic of the City’s present-day and future opportunities. It represents the proven innovation of well-established industries, such as steel. It is also indicative of growth in new sectors, such as healthcare and education.
The supporting pillars coupled with the bridge form a stylized letter “H.” The pillars represent each of the City’s six amalgamated communities, making the logo appropriate, distinct and memorable for the City of Hamilton.
Learn more about the City's logo usage guidelines on pg. 7 of the City of Hamilton's Brand Guidelines (PDF, 3.15 MB)
Our brand expression
We are one city with one voice to represent our brand across all departments and services. Our voice is:
- active to engage citizens
- friendly & approachable
Our voice aims to be easily understood by everyone, including newcomers to municipal services and people who speak English as a second language. We use a clear, concise and simple style of language to answer questions, solve problems and offer clarity about confusing or contentious issues.
Creative photography of the City and its citizens is a powerful tool to capture and communicate our brand story, while enhancing our image and inspiring new perceptions about our city.
Photographic images should provide people with unique references that reflect our city, and set it apart. Stock images should never be used in favour of original photography that provides meaningful context.
Video is a powerful online tool to share the City’s brand story, communicate messages and inspire action. When it comes to video, authenticity is key. Staged scenarios can appear false or insincere.
Videos should provide current, relevant content that adds value to our brand and enhances the viewer’s experience and knowledge.
Twitter has become an important tool for Communications by all departments in the City. Managed by Corporate Communications, @CityofHamilton shares proactive messages about City programs, services and projects while also being responsive to inquiries from residents of Hamilton.
Learn more about the City's brand expression on pg. 13 of the City of Hamilton's Brand Guidelines (PDF, 3.15 MB)
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