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‘Speed Kills’ Campaign Urges Drivers To Slow Down: Take the Road Safety Pledge

HAMILTON, ON - This week marks the start of the Hamilton Road Safety campaign, a year-long initiative to raise awareness among motorists of the risks of speeding, which is the leading contributor to a significant number of collisions in the city - some leading to serious injury and death.

“Hamilton roads are shared by motorists, cyclists and pedestrians alike; everyone has a shared responsibility to follow the rules of the road. This campaign, however, is asking drivers in particular to be aware that speed kills. Slow down, be respectful and take the pledge to keep our roads safe.”

David Ferguson, Superintendent of Traffic Engineering, City of Hamilton 

On average, 3,600 reportable collisions occur each year on Hamilton roadways - a figure that has remained consistent since 2008. In 2017, 1,681 of these collisions involved injuries and 16 resulted in fatality.

As a result of the growing concern related to traffic incidents on Hamilton roadways, the Hamilton Strategic Road Safety Committee - comprised of representatives from Hamilton Police Services and the City’s Traffic Operations and Engineering division - is launching this campaign with a focus primarily on speeding behaviour.

Hamilton motorists are being asked to commit to safe driving by taking the pledge at www.hamilton.ca/speedkills

In addition to the pledge, the comprehensive awareness campaign will feature ads running in local media outlets and movie theatres. Campaign representatives will also be at local summer events talking to the public and collecting pledges. As well, Hamilton police will be handing out postcards during traffic stops reminding drivers to slow down.

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