Strategic Communications Profile

The distribution of information about City of Hamilton services to the public and media is critical to establishing trust and confidence. The expectations of the availability and timeliness of information has increased dramatically over the past several years.

Strategic Communications works with all City departments to ensure information is shared with the public and media in a timely, accurate and accessible way.

This service includes the development and delivery of content and oversight of the City’s social media assets and web content, centralized media buying, graphic design services, media relations activities, employee communication and community stakeholder communication facilitation and advice.

Communications also provides strategic advice and counsel to the corporation on matters of public and stakeholder interest related to the City’s business activities, programs and services through effective internal and external communications strategies.

Service Details

Related Subservices

  • Internal Communications
  • External Communications
  • Social Media
  • Marketing
  • Graphic Design

Type of Service

  • Both public facing and internal corporate service

Rationale

  • Core Municipal Service

Primary Funding Sources

  • Net Levy

Service Level

  • At standard

Service Level Source

  • Council approved policy or service standard

 

Performance Measures

How much did you do? (volume)

2016 City of Hamilton Social Media channels

Instagram

  • Not in operation until 2017

Twitter 

  • 3,711 tweets
  • 13,832,855 impressions
  • 22,549 retweets
  • 18,818 likes
  • 50,338 URL clicks

YouTube 

  • 197,456 minutes of video watched on channel
  • 123,578 video views
  • 249 new subscribers
  • 55% computer views, 46% on smartphone/tablet
  • 63% of views are from ages 25-44​

Media Buying Summary

  • Total Spend: $ 754,794
  • Savings/Value Added: $421,729

Media Relations Performance Summary

  • Not available until 2017 

2017 City of Hamilton Social Media channels (January to October)

Instagram

  • 1,147 followers

Twitter

  • 2,754 tweets
  • 9,539,323 impressions
  • 17,086 retweets
  • 19,098 likes
  • 43,006 URL clicks

YouTube

  • 231,589 minutes of video watched on channel
  • 142,360 video views
  • 280 new subscribers
  • 53% computer views, 44% on smartphone/tablet
  • 66% of views are from ages 25-44

Media Buying Summary

  • Total Spend: $593,712
  • Savings/Value Added: $390,047

Media Relations Performance Summary (March to October 2017)

  • Mentions: 4,472
  • Reach: 3,253B
  • Ad Value: $30.46M

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