Traffic Island Beautification

The Hamilton in Bloom sponsorship program turns traffic islands into beautiful flower beds. The program offers a great opportunity to reach your target market in an innovative way.

Your sponsorship will be recognized in several ways, including the installation of a sign visible to motorists and pedestrians who travel by the flower beds every day. The response from residents and visitors to this innovative sponsorship program has been overwhelmingly positive. 

Benefits of the Hamilton in Bloom sponsorship program:

  • Reach your target audience in an innovative way
  • The Hamilton In Bloom program improves our air quality by reducing airborne dust and pollution.
  • Great visibility to motorists and pedestrians.
  • Vibrant colours and lush greenery in the traffic islands provide both residents and tourists with a sense of peace, pleasure and civic pride. 

Additional benefits:

Participation Benefits Silver Bloom Gold Bloom Platinum Bloom
Flower Island Location Signage Small sign: name only Medium sign: name, website, logo Large sign: name, website, logo
  • City of Hamilton
  • Hamilton In Bloom
Name recognition Logo recognition Name & logo recognition
Admission to the Hamilton in Bloom Celebration Event Two tickets to the event Four tickets to the event Six tickets to the event
Celebration Event Program Name listed in program Name listed in program Logo listed in program
Tax Receipt Yes Yes Yes
Certificate of Appreciation Yes Yes Yes
Admission to the Hamilton Fall Garden & Mum Show No Two tickets to the show Four tickets to the show
Marketing & Promotional Opportunities Name recognition on donor board at Gage Park Horticulture Facility Logo recognition on donor board of Gage Park Horticulture Facility Logo recognition on donor board at Gage Park Horticulture Facility.
Name recognition on Gage Park electrical sign.
Cost $500 - 999 $1000 - 4,999 $5,000 Plus

For over 15 years, private citizens, businesses, organizations and service clubs have contributed funds to beautify and maintain flower islands. We can customize a partnership and marketing program for your business. We can promote your organization at events such as the Hamilton Fall Garden and Mum Show.

  1. Visit Hamilton in Bloom or contact Alex Moroz, Community Liaison Coordinator at 905-546-2424 ext. 1482 for available traffic island locations.
  2. Send your completed Sponsorship Confirmation Form (PDF, 3.23 MB) along with a cheque for your sponsorship to:
    Attention: Florence Pirerra
    Environmental Services Division, City of Hamilton
    71 Main Street West
    Hamilton, Ontario L8P 4Y5
  3. City staff maintain the flower island-planting, watering and weeding. We put a sponsorship sign at the flower bed you sponsor. 

Gateway islands

The cost to sponsor a gateway island for one year is $1500. These locations have high visibility as entrance ways to our city. Sponsorship of a gateway island includes:

  • Name and logo on sign in traffic island
  • Website with logo recognition
  • Tax receipt
  • Certificate of Appreciation

Downtown islands

The cost to sponsor a Downtown island for one year is $1000. During the winter months, Christmas trees are lit on the islands. Limited opportunities are available.  Sponsorship of Downtown islands includes:

  • Name, logo and website on sign in traffic island
  • Silver Bloom recognition and benefits

For more information on the Hamilton in Bloom Sponsorship Program, contact the Community Liaison Coordinator at 905-546-2424 ext. 5523.

Platinum Bloom Sponsors

  • Frank Butty Ltd.
  • Orlick Industries Ltd.
  • Gumiero Holdings Inc.

Gold Bloom Sponsors

  • Hamilton Wentworth Occasional Teachers
  • L.I.U.N.A. Labourers’ International Union of North America
  • Macassa Bay Yacht Club
  • Morrison Moving
  • Romar Electrical Services
  • Scottish Rite
  • Soil-Mat Engineers + Consultants
  • TD Bank
  • Tony’s No Frills
  • West Town Bar and Grill

Silver Bloom Sponsors

  • City of Hamilton, Public Works Dept. Environmental Services Management Team
  • ESB Lawyers LLP
  • Garden Club of Hamilton
  • Heritage Household Services
  • Hillfield Strathallan College
  • Merlo Electric
  • Mohawk College
  • Mountain Animal Hospital
  • Stoney Creek Garden Club
  • Wilson W.I. (Landane House)
  • Ron and Shirley Zabrok