Streets & Sidewalks

Traffic Island Beautification

The Hamilton in Bloom sponsorship program turns traffic islands into beautiful flower beds. The program offers a great opportunity to reach your target market in an innovative way.

Your sponsorship will be recognized in several ways, including the installation of a sign visible to motorists and pedestrians who travel by the flower beds every day. The response from residents and visitors to this innovative sponsorship program has been overwhelmingly positive. 

Benefits of Sponsorship

Benefits of the Hamilton in Bloom sponsorship program:

  • Reach your target audience in an innovative way
  • The Hamilton In Bloom program improves our air quality by reducing airborne dust and pollution.
  • Great visibility to motorists and pedestrians.
  • Vibrant colours and lush greenery in the traffic islands provide both residents and tourists with a sense of peace, pleasure and civic pride. 

For over 15 years, private citizens, businesses, organizations and service clubs have contributed funds to beautify and maintain flower islands. We can customize a partnership and marketing program for your business. We can promote your organization at events such as the Hamilton Fall Garden and Mum Show.

  1. Contact Alex Moroz, Community Liaison Coordinator at 905-546-2424 ext. 1482 for available traffic island locations.
  2. Send your completed Sponsorship Confirmation Form (PDF, 2.8 MB) along with a cheque for your sponsorship to:
    Attention: Alex Moroz
    Environmental Services Division, City of Hamilton
    71 Main Street West
    Hamilton, Ontario L8P 4Y5

Cost of Sponsoring a Traffic Island

The cost of sponsoring goes toward maintaining the flower island-planting, including watering and weeding, as well as a sponsorship sign at the flower bed you sponsor.

Gold Bloom - $2,500


  • Logo and website recognition on large sign (24" x 36") at traffic island
  • Two Bi-weekly social media posts (progress updates)
  • Name & logo recognition on website
  • 1st tier - name and logo printed on donor board at Mum Show
  • Four tickets to Hamilton in Bloom Celebration event
  • Four tickets to the Mum Show
  • Ad space in event program including name & logo
  • Certificate of Appreciation - Frame
  • Tax receipt

Silver Bloom - $1,500


  • Name & logo on small sign (18" x 30") at traffic island
  • Name recognition on website
  • 2nd tier – name & logo printed on donor board at Mum Show
  • Two tickets to Hamilton in Bloom Celebration event
  • Two tickets to the Mum Show
  • Name & logo recognized in the event program
  • Monthly social media posts
  • Certificate of Appreciation - Plaque
  • Tax receipt

Bronze Bloom - $750


  • Name on small sign (18" x 30") at traffic island
  • Name recognition on website
  • 3rd tier - name printed on donor board at Mum Show
  • Two tickets to Hamilton in Bloom Celebration event
  • One ticket to the Mum Show
  • Name recognized in the event program
  • One social media post
  • Certificate of Appreciation
  • Tax receipt

Green Friends - Donation


  • Donation will be recognized with a tax receipt

Hamilton in Bloom 2018 sponsors

Thank you to all our 2018 sponsors.

Gold Bloom Sponsors


  • Frank Butty Ltd.
  • Orlick Industries Ltd.
  • Gumiero Holdings Inc.

Silver Bloom Sponsors


  • Ancaster Old Mill
  • Balla Media
  • Hamilton Wentworth Occasional Teachers
  • L.I.U.N.A. Labourers’ International Union of North America
  • Lakeside Insurance & Financial
  • Macassa Bay Yacht Club
  • Morrison Moving
  • Romar Electrical Services
  • Scottish Rite
  • Soil-Mat Engineers + Consultants
  • Tony’s No Frills
  • West Town Bar and Grill

Bronze Bloom Sponsors


  • City of Hamilton, Public Works Dept. Environmental Services Management Team
  • ESB Lawyers LLP
  • Garden Club of Hamilton
  • Heritage Household Services
  • Hillfield Strathallan College
  • Landane House
  • Merlo Electric
  • Mohawk College
  • Mountain Animal Hospital
  • Stoney Creek Garden Club
  • Ron and Shirley Zabrok